The official audio for the radio edit was uploaded to YouTube on April 14th ahead of the single release on April 18th. They also offered fans the chance to remix their own version of the track, upload it onto SoundCloud, and then Liam would be picking a few for a special 1D playlist, also on SoundCloud. The video was directed by Ben Winston (" Best Song Ever", " Story of My Life"). The band was seen filming the video on March 24th in Somerset. One Direction announced You & I was to be the fourth single from Midnight Memories through a seven second YouTube video on April 11, 2014.
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